Your best matters come from referrals.
So why is none of your marketing directed at the people who send them?
Stabilise cashflow. Improve matter mix. Build a referrable practice.
Same-day start
No homework, lengthy onboarding or hour-long calls before we can start.
No lock-ins
You're free to leave at any point, and anything created for you stays with you.
Done-for-you
Strategy and execution handled by me, so you stay focused on work you can bill for.
Built for sole pracs
The knowledge, systems and support to help grow your solo practice.
Corey has been a delight to work with over the last few years. He has an eye for detail and a knack for spotting opportunities others would miss. Corey approaches his work with thought, care and well considered ideas.
Sarah Galvin · Founder & Principal · Southern Beaches Family Law
The drift towards dependence
If you're a sole principal running a legal practice, the matters settling the fastest and paying the most are almost certainly being referred by people you know.
But the bulk of that referred work likely comes from only a handful of fellow professionals.
If one of them retires, changes firms, shifts focus or just gets busy and forgets about you, you feel it. Fast.
The channel producing your best work is the same one carrying all the risk.
How I unwind it
Most marketing services for law firms prioritise visibility metrics: impressions, traffic, clicks.
I start with referral infrastructure: the least-resourced yet most relied-upon layer of a small firm's marketing.
Tightening positioning, establishing reciprocity and conducting personalised outreach to best-fit referrers.
When treated as a channel in their own right, referrals go from being a happy accident to something deliberate — a system to be built, managed and grown.
Pricing
Map
Phase 1 of 3 · $500 + GST · once-off
Planning phase. Mapping out your highest-value, highest-leverage industry niches.
Industry niche framework
A shortlist of the three industry niches best positioned to send you the work you want.
Golden referrer outline
One named example of a perfect-fit referrer per niche, outreach-ready from day one.
Trigger event overview
The precise moment a referral should trigger for each niche — incoming and outgoing.
Reach
Phase 2 of 3 · $2500 + GST · once-off
Execution phase. Crafting customised messaging + outreach to your ideal referrers.
Referrer roadmap
12 hand-selected contacts per industry niche — fully researched and outreach-ready.
Outreach campaign
Individual outreach messaging personalised for all 36 of your new prospective referrers.
Reactivation campaign
A separate sequence to re-engage dormant and untapped referrers in your ecosystem.
Grow
Phase 3 of 3 · $1500 + GST · quarterly
Scaling phase. Sourcing new referrers, nurturing existing ones + reviewing progress.
Continuous development
Creating, filling and contacting a fresh industry niche list, aligned with your needs.
Nurture campaign
A personalised round of follow-ups sent to all your referrers, keeping you front of mind.
Strategic review
An audit of who's referred what, how often they referred it and the value of the work sent.
What we can add on
Optional extras to help address any gaps · POA
Education content
Hand-crafted, brand-aligned guides and one-pagers to send your referrers and their clients.
Paid search
If you're in a practice area where paid ads are still effective, we can layer in Google Ads.
Strategy refresh
Aligning your brand voice, target market and unique value prop, so they all work in tandem.
Client experience
Simplifying and removing friction from your enquiry flow, making it easier for clients to get in touch.
"Is this really for me?"
If the next part sounds like you, then yes.
Where you've come from
- You're a sole principal growing your own practice after leaving an established firm.
- Back then, BD wasn't your focus, and it was mostly handled by someone else.
- Since then, you've had to learn to promote a firm — and yourself — for the first time.
What you've learned since
- Your best work comes by referral, but you've never had a way to make more of it happen on purpose. 1.
- You need to diversify where your leads originate, but you're not sure how. 2.
- Your competitors mostly look and sound the same, which presents an opportunity. 3.
Let's talk
Agencies default to what they can chart: SEO, paid search, socials.
Meanwhile, the channel producing your best work gets left to chance.
Paid channels operate like a rental agreement; referrals are the compounding asset.
I help you build and grow the asset.
© TwentyTwentySix | ABN 77 947 643 919
Written with love, not AI.
Referrer development for sole principal law firms